964% Growth! That's What Podcast Ready Does.

There are a number of reasons why people produce podcasts: just for fun, to get the message out about a cause or a charity, to raise awareness of a business or premium service, or to advertise. One thing they all have in common is: to be heard. But for podcasts that are trying to earn revenue, or drive audiences to a service from which they earn revenue, how do they promote their show?

A lot of podcasters swap promos and collaborate to get the word out. Others use tools like Facebook, Twitter, or My Space. Still others buy ads through Google or on related sites such as the Pickle, and everyone hopes to get featured on the front page of iTunes' podcast section. (At the first Expo one promoting podcaster put stickers on the wall in front of the urinals in the men's rooms.)

The question is, how does a media company promote their podcast to the mainstream? And how do they hit the 150+ million people this year that will choose not to buy an iPod, opting instead for a less expensive, more feature-rich media player?

That's what Podcast Ready does.

We've licensed our podcast-receiving technology to device manufacturers who in turn are installing it directly onto their products at the factory. The end result is, the consumer is introduced to the wide world of podcast content the instant they connect their new players - no installation, and no configuration; just plug-and-receive.

As part of the first time experience, we pre-populate the receiver with sample podcast feeds. The user can of course opt not to remain subscribed, but for the content creator its a chance to get their feed - their freshest content - into the ears of millions of potential new audience members.

This works. It drives new subscribers to shows. Of course, its up to the content creator to keep them, but the exposure is on a scale like no other - 350 millions exposures in the next 12 months.

Even though we haven't begun shipping with our largest partners (shipping is slated to begin in November) several podcasters have already witnessed the benefits just from being part of our standard website download.


(that's a 790% increase in 14 days!)

Another podcaster (graph shown above) has seen their subscriber numbers grow steadily since their inclusion two weeks ago. And this graph is only going to jump once we start seeing the projected 10,000+ activations a day.

Using Podcast Ready's services to promote your show is the most effective tool out there. It ensures fresh, timely material and literally puts your content in the palm of your potential listener. We still have plenty of slots to fill, so drop me a line or give us a call (866-343-5166) if your interested in taking your show mainstream.