964% Growth! That's What Podcast Ready Does.

There are a number of reasons why people produce podcasts: just for fun, to get the message out about a cause or a charity, to raise awareness of a business or premium service, or to advertise. One thing they all have in common is: to be heard. But for podcasts that are trying to earn revenue, or drive audiences to a service from which they earn revenue, how do they promote their show?

A lot of podcasters swap promos and collaborate to get the word out. Others use tools like Facebook, Twitter, or My Space. Still others buy ads through Google or on related sites such as the Pickle, and everyone hopes to get featured on the front page of iTunes' podcast section. (At the first Expo one promoting podcaster put stickers on the wall in front of the urinals in the men's rooms.)

The question is, how does a media company promote their podcast to the mainstream? And how do they hit the 150+ million people this year that will choose not to buy an iPod, opting instead for a less expensive, more feature-rich media player?

That's what Podcast Ready does.

We've licensed our podcast-receiving technology to device manufacturers who in turn are installing it directly onto their products at the factory. The end result is, the consumer is introduced to the wide world of podcast content the instant they connect their new players - no installation, and no configuration; just plug-and-receive.

As part of the first time experience, we pre-populate the receiver with sample podcast feeds. The user can of course opt not to remain subscribed, but for the content creator its a chance to get their feed - their freshest content - into the ears of millions of potential new audience members.

This works. It drives new subscribers to shows. Of course, its up to the content creator to keep them, but the exposure is on a scale like no other - 350 millions exposures in the next 12 months.

Even though we haven't begun shipping with our largest partners (shipping is slated to begin in November) several podcasters have already witnessed the benefits just from being part of our standard website download.


(that's a 790% increase in 14 days!)

Another podcaster (graph shown above) has seen their subscriber numbers grow steadily since their inclusion two weeks ago. And this graph is only going to jump once we start seeing the projected 10,000+ activations a day.

Using Podcast Ready's services to promote your show is the most effective tool out there. It ensures fresh, timely material and literally puts your content in the palm of your potential listener. We still have plenty of slots to fill, so drop me a line or give us a call (866-343-5166) if your interested in taking your show mainstream.

Drive 100,000 new listeners to your podcast

"100K Play" Contest

What's it worth to get 100,000 first-time downloads of your podcast? Here's your chance to find out. Podcast Ready is giving away one placement on every copy of myPodder to one lucky podcaster. This means that your podcast feed will be pre-configured on MP3 devices from iRiver, Cowon, Skullcandy, and Wolverine (just to name a few) as well as in every copy of myPodder downloaded from our site, and other's. Your show will remain in the line up until you've received 100,000 downloads from new myPodder users.

This is a huge opportunity to expand your audience, and its free!

Here's how you enter:

1. Send an email to 100kplay@podcastready.com and include your contact information, your show's name, website address, feed address, and a desired promotional code.
2. Urge your listeners to visit Podcast Ready's site (http://www.podcastready.com) and register a new account (this will require a valid email address) or update their existing profile using your promotional code.

It's that simple. The show with the most registrations wins. And one lucky listener who registers using the winner's promotional code will win a free video iPod!

What's the catch? No catch. Before you can be entered, I will have to check out your show and make sure that it's not overly offensive or anything. After all, your podcast will end up on MP3 players sold through Amazon and Wal-Mart so I have to make sure that the content is "retail safe." (And before you ask what "retail safe" is, it's entirely up to me to decide... I'll know it when I see it).

Once you've received confirmation that your promotional code is registered, then you are set. The contest will end on August 31st, so what are you waiting for... more?

Okay, here's a little more: if you have a Podcast Ready chicklet on your site when you register your promo-code you will automatically start off on the scorecard with 1000 registrations to your credit! Now what are you waiting for?