Wednesday, June 20, 2007
Drive 100,000 new listeners to your podcast
"100K Play" Contest
What's it worth to get 100,000 first-time downloads of your podcast? Here's your chance to find out. Podcast Ready is giving away one placement on every copy of myPodder to one lucky podcaster. This means that your podcast feed will be pre-configured on MP3 devices from iRiver, Cowon, Skullcandy, and Wolverine (just to name a few) as well as in every copy of myPodder downloaded from our site, and other's. Your show will remain in the line up until you've received 100,000 downloads from new myPodder users. This is a huge opportunity to expand your audience, and its free!
Here's how you enter:
- Send an email to 100kplay@podcastready.com and include your contact information, your show's name, website address, feed address, and a desired promotional code.
- Urge your listeners to visit Podcast Ready's site (http://www.podcastready.com) and register a new account (this will require a valid email address) or update their existing profile using your promotional code.
It's that simple. The show with the most registrations wins. And one lucky listener who registers using the winner's promotional code will win a free video iPod!
What's the catch? No catch. Before you can be entered, I will have to check out your show and make sure that it's not overly offensive or anything. After all, your podcast will end up on MP3 players sold through Amazon and Wal-Mart so I have to make sure that the content is "retail safe." (And before you ask what "retail safe" is, it's entirely up to me to decide... I'll know it when I see it).
Once you've received confirmation that your promotional code is registered, then you are set. The contest will end on August 31st, so what are you waiting for... more?
Okay, here's a little more: if you have a Podcast Ready chicklet on your site when you register your promo-code you will automatically start off on the scorecard with 1000 registrations to your credit! Now what are you waiting for?
Labels: 100kplay, contest, contest prizes, contest rules, myPodder, Podcast, Podcast Ready
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3 Comments:
Sounds like a great idea up to the "the show with the most registrations wins", part.
Won't this only serve to make the ALREADY popular podcasts more popular? The shows with a lot of existing listeners can muster a lot of votes, but a show that could really use the boost, won't be able to. Methods to scrounge up more registrants to enter the contest would be better served attracting listeners directly. Perhaps a lottery system instead?
You make a very good point, and its one that we talked about in this morning's team meeting. At some point this weekend I'll be posting details on how podcasters can get registration "credits" without actually driving registrations.
We're also open to other options as well. A lottery system is interesting. Any specific thoughts on how it should work?
One idea is to set up a panel of judges (size can be big or small). This panel could then award prizes to the podcast based on (these are just some ideas).
- Sound fidelity of the podcast
-Content that is discussed on the podcast.
-Consistency in how often a podcast publishes new content. (if they promote daily or weekly then check to see whether they are living up to their claim). Monthly would not be worth it.
-Activity the podcast has with the podcasting community. I am not sure how this could be judged but again these are ideas.
Also, you could have podcasters submit some unique content based upon a particular challenge(s).
gmajor is right about if the contest rules remain as they are. The prize would only help popular podcast grow more popular. However, you do not want to give out prizes to a random lottery. What if the person who won has a pretty crappy show? Then the contest will drive the promoted 100,000 listeners to listen to some random podcaster that does not take pride and work hard for a solid show. I am sure nobody wants this to happen.
Hopefully, these are some more ideas you can ponder and help us as podcasters to boost our audience numbers.
Thanks,
Daniel Sellers
Imaginate Productions Podcast
www.imaginatepro.com/podcast
www.imaginatepro.com/blogs
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